Advertising efficiency, customer acquisition, and return on ad spend.
Calculate Return on Ad Spend, break-even ROAS threshold, and net profit after COGS and ad spend.
Calculate your minimum break-even ROAS multiplier and maximum allowable CPA from per-order unit economics.
Calculate blended and paid acquisition cost per new customer, LTV:CAC ratio, and payback period.
High Return on Ad Spend (ROAS) on an ad dashboard can still result in a net cash loss if product COGS, fulfillment, and payment fees are ignored. Our marketing calculators connect your paid acquisition metrics directly to unit contribution margins, showing your exact break-even ROAS target, maximum allowable CPA, and true net profit after ad spend.
